Making Blog Do Follow

What does it mean?

Well, making your blog do follow means that when someone posts a comment on your site – the links in it will be “dofollow”.  That simply means that serach engines will see these links and count them as viable backlinks.  Backlinks are good for search engine positioning.

Why do it though?

Well it doesn’t really help me since I don’t post comments on my own blog that often.  Some would argue that it will hurt me because when I have a number of links on my page heading somewhere else it can weight against links I have coming in.  In short it can hurt my Google Page Rank.  It can also be a pain in the ass because I could get flooded with tons of spam comments due to people trying to get backlinks.

It is helpful for a couple reasons though. It will hopefully increase traffic when people find out it is dofollow (there is software and lists out there that can help spread the word).  Although people spamming for backlinks are not a great thing, there are people who do it responsibly and will add valuable discussion to my posts.  So the main benefits I see are that I will get more traffic and discussion.  Let’s see.

Now I have done this on a blogger blog but never a self hosted WordPress blog.  So I am learning as I go.  I am doing it early in this site’s existence because when I switched my blogger blog to do follow I lost some page rank.  It could have been a coincidence but why wait and find out.

So this is what I am doing:  This is a pretty crazy process so try to keep up…maybe only advanced users should attempt this…

Step One: Install DoFollow Plugin

DONE.

It is that easy….errr or is it…I am writing this post as I try stuff so I have learnt that the dofollow plugin clashes with my theme and makes my featured video not work.  Well that sucks – but that is the problem with plugins.  They can have undesired and unanticipated effects.

Now to get my hands dirty….

I had to use my ftp to navigate to wp-includes/comment-template.php.  I then changed this piece of code:

$return = “<a href=’$url’ rel=’external nofollow’>$author</a>”;

to this:

$return = “<a href=’$url’ rel=’external’>$author</a>”;

So now my blog comments are dofollow – at least the link for the commenter’s name.

Another quick tip- use Firefox’s nodofollow plug in to test links. When it is turned on all dofollow links will be shaded blue and no follow links will be shaded red. Great tool.



  • Thanks for the info- it turns out Microsoft's bing really is making an impact, it seems to me your blog is getting a lot of search engine traffic from bing- have you found this to be the case?

  • Very nice blog. Thanks for the informative blog.

  • thanx for this great information.

  • Many blog today is changing to no-follow attribute I think because many spammers is abusing blog just to get link.

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