I have featured a Southern rapper as well as some East Coast guys in my Rappers To Keep An Eye On feature. Time to give the West some love, since a number of young dudes out of there are currently on my play list. Kendrick Lamar is top on that list. He is one of my current favs – I chose this video because it is great, and I have featured some of his other videos before – so wanted to keep it fresh. Keep an eye on Kendrick, he is well on his way to stardom.