The Power of Social Media: An Example

I have noticed on TV a lot of news programs jumping on the social media bandwagon.  For us internet warriors social media has been a key in our online money making journey for awhile now.

I firmly believe that social media is “changing the game”. For example, if I am looking for late breaking news, I don’t bother with google anymore – I do a twitter search.  Right now there are people who “hate facebook” or “don’t get twitter”.  Well in my humble opinion…good luck with that because social media is becoming the latest medium for change…and big time change.

I could go on about the long term social and political ramifications of social media (ask my friends how long I can go on about that) but lets look at something a little less serious…

As a fan of rap music I have some issues with sample clearance.  I think that artists that refuse sample clearances are hard ons.  I’m sorry, I know this will piss people off, but I do.  If someone can create a brand new completely different amazing song, out of a tiny snippet of your original, while at the samtime introducing your music to an entirely new generation – then why would you say no?

Sample clearance usually means lots of back and forth between lawyers etc… It is a tedious and costly procedure.

Erykah Badu (the current QUEEN of RnB..and it isn’t close) decided to skip the suits…she took her sample clearance to TWITTER.  She wanted a sample cleared from no less than SIR Paul McCartney himself…here is the article below:

We recently looked at an example of Twitter collaboration in the music world, but this may be the first case wherein the micro-blogging network was used for mainstream sample clearance.

Pitchfork reports on an exchange initiated by Erykah Badu on Twitter (Twitter), seeking last-minute clearance for a sample from the Wings song “Arrow Through Me.” Looking to connect with Paul McCartney, she appealed to anyone who might help connect her to him or a closer contact in the chain.

Following the stream of tweets, it looks like Badu got a hookup to Lenny Kravitz, who knows McCartney’s daughter Stella, who then connected her to Paul. He approved the sample clearance and she thanked her “Twitter fam” for making the clearance come together.

As Tears for Fears’ Curt Smith talked about in our recent interview, usually this process involves lots of lawyers and in-betweens and can often be drawn out for weeks if not months of back and forth. In another excellent example of how social media can be used to disintermediate the music industry status quo, Twitter made sample clearance a collaborative and rapid process by putting two artists into direct contact.

OK maybe not a life or world changing use of Twitter – but it is yet another example of the power of social media and how it can help link up people worlds apart.

It is the future and the future is here.

  • I totally agree with you on that take about Social Media! It is here to stay and it's just starting. Now there are a lot of Companies who wants to venture to Social Media because it's a great place to market their product.

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